<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Evotarget · Practice</title><description>What we actually do and what comes out of it. No fluff, with numbers.</description><link>https://evotarget.com/</link><language>en</language><item><title>What a lead should cost</title><link>https://evotarget.com/en/practice/skilky-koshtuye-zayavka/</link><guid isPermaLink="true">https://evotarget.com/en/practice/skilky-koshtuye-zayavka/</guid><description>A formula of three numbers that shows whether advertising can be profitable for your business at all.</description><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><category>analytics</category><category>getting started</category></item><item><title>Where to start: Google or Meta</title><link>https://evotarget.com/en/practice/pochaty-z-reklamy-google-chy-meta/</link><guid isPermaLink="true">https://evotarget.com/en/practice/pochaty-z-reklamy-google-chy-meta/</guid><description>The short answer depends on whether people already search for your product. The longer answer is in the article.</description><pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate><category>ads</category><category>getting started</category></item><item><title>Why clicks lie and leads do not</title><link>https://evotarget.com/en/practice/why-clicks-lie/</link><guid isPermaLink="true">https://evotarget.com/en/practice/why-clicks-lie/</guid><description>A short note on why we never report clicks or CTR, and what we look at instead.</description><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><category>analytics</category></item></channel></rss>