Break-even ROAS for a store

How much revenue each ad dollar has to bring to break even, and how much to actually earn.

Break-even ROAS0×Below this every sale from ads loses money

Target ROAS0×What you need to keep the target profit

Maximum cost per purchase$0At the average order value you entered

This is an estimate, not a guarantee. Real numbers depend on the niche, season and creatives. Want to check yours? Write to us, 20 minutes is enough.