Marketing for a brand or manufacturer
A brand has two jobs at once: be known, and be asked for in stores. Ads alone do not solve the second one.
For example: food, cosmetics, clothing, building materials, household chemicals, drinks
What usually hurts
- The product is on the shelves, but shoppers do not know why to pick it
- Social media is run for the sake of it, with no strategy or numbers
- A search for the brand name shows other stores and old reviews
- Nobody knows how to measure the effect of brand advertising
What we count
- Growth of branded search queries month by month
- Reach and engagement on social, not follower count
- Share of positive mentions and reviews
- Sales from ads where there is a direct sales channel
For a brand, ads are only part of the job. People need to see the product several times, read about it from others and find you in search, not someone else’s store with old reviews.
So we work in three layers: social for awareness, ads for demand, and reputation so that demand is not lost at the search step.
What we plug in
SMM
Running your pages so ads land on a living profile, not three posts a year.
Facebook, Instagram and Threads ads
Creatives, audiences, scaling what brings leads, not likes.
Google Ads
Search, display, YouTube, Performance Max. We show you to people who are already searching.
Crowd marketing and reputation
Mentions on forums, reviews on maps and marketplaces, replies to negative feedback.
Common questions
How do we know brand advertising is working?
We look at branded queries in Google Trends and Search Console, direct visits to the site and mentions. These numbers grow when ads work.
Do you produce creatives and social content?
Yes. Strategy, copy, visuals, Reels. We organise shoots ourselves or with your team.
Do you help with marketplace reviews?
Yes, that is part of crowd marketing: monitoring, replies, encouraging honest reviews.
Tell us about your business
We reply within one working day. If you do not need ads right now, we will say so.