Marketing for developers and real estate agencies
Nobody buys an apartment on the first click. A person comes back ten times, compares and reads reviews. Ads have to be present at every step.
For example: residential complexes, cottage communities, real estate agencies, rentals, commercial property
What usually hurts
- Leads come in, but sales managers call them “cold”
- The project landing page looks good but does not answer questions about price and timing
- A search for the project name shows forums with negative threads first
- A new sales phase starts, but the budget is split like last year
What we count
- Leads with a valid number and interest in a specific unit
- Cost per lead and cost per sales office visit
- Share of leads by source and creative
- Tone of mentions about the project in search and social
Real estate is a long cycle and an expensive mistake. A person sees the ad, visits the site, reads a forum, comes back a week later and only then leaves a number.
So ads here are a system: Meta for first contact, search for those already comparing, remarketing to bring them back, and reputation work so a forum thread does not break the deal.
What we plug in
Facebook, Instagram and Threads ads
Creatives, audiences, scaling what brings leads, not likes.
Google Ads
Search, display, YouTube, Performance Max. We show you to people who are already searching.
Websites and SEO
Sites that load fast and collect leads. SEO that brings free traffic after six months.
Crowd marketing and reputation
Mentions on forums, reviews on maps and marketplaces, replies to negative feedback.
Common questions
How do we make leads warmer?
Qualifying questions in the form, floor plans and prices on the landing page, remarketing to people who viewed specific units. Fewer leads, more visits.
Do you work with the developer’s CRM?
Yes. We pass source and creative into the CRM to count cost per booking, not per lead.
What about negative threads on forums?
We monitor, reply on behalf of the company and publish real construction updates. That is part of the reputation direction.
Tell us about your business
We reply within one working day. If you do not need ads right now, we will say so.