Marketing for an online store
A store has one number that matters: how much profit each ad dollar brings back. Everything is built around it.
For example: clothing, cosmetics, electronics, home goods, kids products, dropshipping
What usually hurts
- Ads are running and sales exist, but nobody counts ROAS honestly
- The product feed has errors and half the catalogue never shows
- Abandoned carts never come back because remarketing is not set up
- Scaling the budget kills profitability
What we count
- ROAS and cost per purchase for every campaign
- Share of new versus returning buyers
- Revenue from catalogue ads and remarketing separately
- Margin after ads, not revenue before them
An online store does not need reach or likes. It needs purchases at a price that leaves profit after ads, shipping and returns.
We start with the feed and tracking, because without them neither Google nor Meta can optimise. Then catalogue ads to warm audiences, then search and Performance Max for new ones.
What we plug in
Google Ads
Search, display, YouTube, Performance Max. We show you to people who are already searching.
Facebook, Instagram and Threads ads
Creatives, audiences, scaling what brings leads, not likes.
Websites and SEO
Sites that load fast and collect leads. SEO that brings free traffic after six months.
SMM
Running your pages so ads land on a living profile, not three posts a year.
Common questions
What ROAS counts as normal?
It depends on margin. For a store with a 100% markup, break-even is around 2×. We calculate your point first, then set the target.
Do you work with marketplaces?
Marketplace ads have their own dashboards. We drive traffic to your own site and add marketplaces as an extra channel.
Do we need to shoot creatives?
For Meta, yes. Static banners are not enough anymore. We help with briefs and editing, or shoot ourselves.
Tell us about your business
We reply within one working day. If you do not need ads right now, we will say so.