Marketing for online schools and courses
A course is not bought right away. First a free lesson, then a few days of thinking. Ads have to walk the person through all of it, not drop them after the first click.
For example: online courses, language schools, kids centres, retraining programmes, tutors, business education
What usually hurts
- Plenty of webinar sign-ups, few sales afterwards
- Cost per lead grows with every new cohort
- The audience is burnt out, the same people see the same ads
- Nobody knows what works: ads, influencers or the newsletter
What we count
- Cost per sign-up and cost per paid course, separately
- Sign-up to payment conversion by source
- Cohort filled to plan before the start date
- Return on investment for every launch
In education a sale is a funnel with several steps, and people drop off at each one. What needs optimising is not the click but the whole path from ad to payment.
So we track every step, test entry formats and bring back those who signed up but did not buy. Between launches we build the audience so the next cohort starts cheaper.
What we plug in
Facebook, Instagram and Threads ads
Creatives, audiences, scaling what brings leads, not likes.
Google Ads
Search, display, YouTube, Performance Max. We show you to people who are already searching.
SMM
Running your pages so ads land on a living profile, not three posts a year.
Websites and SEO
Sites that load fast and collect leads. SEO that brings free traffic after six months.
Common questions
What works better for enrolment: a webinar or direct sales?
For expensive courses a webinar or free lesson, for cheap ones direct sales. We test both on a small budget.
Do you run ads continuously or only for launches?
Both. For a launch the budget is concentrated into two or three weeks, between launches we collect the audience cheaper.
Do you work with influencers?
Yes, as part of SMM. We select, negotiate and track sales through promo codes and links.
Tell us about your business
We reply within one working day. If you do not need ads right now, we will say so.